DailyMorningCoffee welcomes Eliza Morgan for her first Guest Post.
Blogging is a wonderful way to boost your presence online. Many companies today use blogging as a way to better market and rank their business websites and many people are taking to blogging as a side hobby and career. There are many reasons that blogging has become such an appealing endeavor. Not only are more and more people becoming engrossed in the world online, there is a certain satisfaction in opening up to the entire world about your interest, specialty, hobby, or whatever else you write about. Blogging provides a way for individuals and companies to build a community around their subject of interest. This is extremely good for business and extremely rewarding. However, with so many people entering the blogosphere, it has become more and more difficult to be truly seen online. Bloggers today must work hard to set themselves apart from the rest of the crowd. Follow these tips to create blog titles that demand your readers’ attention.
All too often, bloggers find themselves stuck in the same old patters all other bloggers are doing online. A huge part of becoming a successful blogger is giving readers something new. Even if your content is amazing, exciting, and new, you are going to lose readers with the same old standard titles. Yes, list posts are great and best of posts are popular, but don’t use those gimmicks every time. Use your own unique voice in all of your writing, including your titles. Many blog titles that follow all the same patterns are being dismissed today as spammy, insincere, or just plain overdone. Use your voice to create a title that is unique and telling of your style.
Use Active Words
Passive voice is one of those things that people have been told to avoid since grade school. We all know that passive voice is less exciting or precise. However, at times it can be difficult to avoid. Always write your titles in active voice. This will make them more immediate and punchy. Passive voice can be difficult to decipher and wordy. Create titles that are tight and exact.
Pinpoint what the central point of your article is to better determine what your title should be. Of course, you want to leave some information in the article, but writing a title that is specific and to the point will help you find the readers you are really aiming for. Internet readers are some of the most attention deficit out there. Keep this in mind when constructing your titles. You want to provide these readers with insight into your article, but leave it mysterious enough to keep them around to actually read the article. Give specific details so that readers can quickly and easily identify what your article is about and whether or not it applies to them.
This is a guest post by Eliza Morgan who is a full time blogger. She specializes in writing about business credit cards. You can reach her at: elizamorgan856 at gmail dot com.