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Why Packaging Matters When You Want to Bring Your Own Product to Market


Have you been working hard on a new product all your own? Do you have dreams of bringing that product to market in the near future, and then realizing huge success? It’s truly the American dream to start your own business that becomes wildly popular, and while it absolutely is achievable, there are plenty of steps necessary in order to get to that point and to bring your product to market.

One element that doesn’t always get the attention it deserves is packaging. Sure, there are a lot of other factors involved in bringing a product to market, but packaging shouldn’t be an after-thought; rather, it should play a big role in the planning process. So, let’s take a closer look at why packaging matters when you are bringing a product to market.

Packaging Can Make or Break Your Success

This seems harsh to say, but packaging has been shown to be that important when it comes to the decision-making process on the part of consumers. This is especially true if your product will be sitting in a large store surrounded by competition. Packaging is the one way you can differentiate your product and capture peoples’ attention. Chances are they won’t take the time to read the box and investigate claims, so you have that one chance – the first impression – to make an impact.

You Can Make It Part of the Experience

Then there’s the fact that you can make packaging a part of the whole buying experience. If you choose packaging that is unique, fun, or cool, then customers are going to feel excited to open it up. It helps to create buzz too, getting your products noticed.

It Keeps the Product Fresh

Then there is the practical side of packaging; it can help to keep the integrity of the item. For example, let’s say you want to sell your own coffee and tea blends. Clearly, you need packaging that keeps the product fresh for the longest time possible. It still needs to look great, but customers are going to want to know that when they purchase your product, it will stay fresh for a decent amount of time.

You Can Show How Eco-Conscious the Company Is

Today, one of the big concerns for people is making eco-friendly choices. This isn’t just in the products they purchase, but the actual packaging too. The good news is that you can provide high-quality products in eco-friendly packaging that will speak highly of your brand. It shows that your company cares about the planet and is doing its best to reduce the footprint it leaves.

Keep Products Safe Even During Shipping

Finally, we have the safety factor. Packaging can keep a product from wiggling and moving around, potentially becoming damaged and broken. This is even more the case if you plan on shipping your product to customers.

Start Giving the Packaging the Attention it Deserves

So, as you work to bring your product to market, make sure you take the time to really think through the packaging and what your best option is.

About the author

Praveen Rajarao

Praveen Rajarao is an Entrepreneur and in his spare time blogs on his website – and His topics range from blogging to technology to affiliate programs and making money online and how-to guides. Daily Morning Coffee is also accepting Guest Posts from Professional Bloggers at this time, take a look at “Write For DMC” page for more details on the same.


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  • I couldn’t agree more. As an engineer I’m quite passionate about sustainability and eco-alternatives to plastic, but I’ve seen many such alternatives fail at the first try, because people just didn’t like it. For example there was an idea of making biodegradable packaging from chitin, extracted from seafood waste in Scandinavia. Unfortunately it looked super unappetising (brownish colour, weird, murky look) and they haven’t been able to figure out how to make it transparent yet, so it can’t be marketed, because people and designers just won’t go for it.

  • I always took for granted how packaging as an aspect for selling a product, but the countless marketing strategies that involve how to pack and materials used for packaging has completely given me a new perspective. This blog entails that and more.

  • Packaging is key for any product. It is the first interaction a consumer will have with your product and can have a huge impact on their decision to buy or not. We at proprinting are very meticulous about our clients packaging as it adds immense value to the product.

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