Starting Tuesday, Google announced a major breakthrough in their search engine algorithms – “Include your Personal preferences in your search results“. So what does this mean to a normal IT guy and a blogger like me?
When you have logged on to your Google account either via gmail or Google+, and you are searching for a particular phrase(currently limited to English language only), you will see a new option coming up in your result page as you can see in the screenshot below:
As you might have already guessed, I have logged into my DailyMorningCoffee gmail account and searched for the keyword ‘Coffee’. Now as you see, it has shown me “350 personal results” and also asks me to “Upgrade to Search Plus“.
Once you do the upgrade, all your searches will be personalized with the keywords from your google account. For example, if I searched for “blog”, i will see the below result set right on top of my list with a small indicator to the left which notifies me that those are my personalized search results. Clearly from those 3 results, I can see that those are some of the bloggers whom I have interacted with(the Images seem to be a little off with the names).
When you do the upgrade, it also provides an option to sync your picasa web albums to your account for the searches and that is how it has displayed those images in my results.
I agree that sometimes you may not want to see those personalized search results, and you can turn off the feature by going to your Personal Search Settings.
There are several views and opinions on this feature already by many IT gurus and tech reviewers. I heard to a chat show today morning where the person was mentioning his personal experience after upgrading to Search Plus.
“When I searched for “thai” it started showing me “nearest thai restaurants” and “thai recipes” since I am a food junkie. Before it used to show me “thailand population” or “visit thailand”.
My personal opinion is appreciate what is given to you, if you do not wish to have, turn off the feature and move on with you life. What do you think of this breakthrough in the search engine technology? Are you liking it or have you switched if OFF?
See below a video clip of the same: