Visibility and Press Releases: Spreading the Word

Press releases can make or break a budding business. Even established business can benefit from events that are promoted through well written and creative press releases. However, you have to reach the right audiences and gain attention. Most businesses have someone who can write a press release, but you can waste potential advertising by not submitting this press release to more than your company’s website. Here are a few ideas to get your press release moving, locally and globally.

Go Local
Businesses don’t have to make much of an effort to reach out to local newspapers and newsletters. From the small community to a much larger city, businesses should look at local newspapers, community newsletters and flyers as resources to touch a local audience. You can send press releases to newspapers both large and small. For press release content, focus on a major event, a new product, the hiring of new employees, new technology or something significant that also has a newsworthy quality. Many newspapers, especially local print publications, will use press releases to talk more about a new business opening or special event.

Go Global
While going local with print has its way of gaining attention, your small business should have an online presence where you can post press releases and news content to feeds, social media and blogs. By establishing a presence on places like Facebook and Twitter, you can gain more readers and visitors, as well as local traffic, that will likely make your business more successful. With local audiences, you should make your press releases offer something to the public, such as a charity event, free product or service, or a big event with a local band or entertainer. For global audiences, focus on how your business fits in with the community. This makes it important to sponsor a charity or bigger event, allowing your press release to gain attention from multiple angles.

Look for Ways to Connect
There are tons of ways to promote your press release online, such as through a press release distribution service. These allow businesses to gain instant visibility and access to search engines. When choosing the right press release distribution, you want one that has built-in SEO optimization, meta tags, headlines and summaries in addition to live links. This will make it easier for Google to display your press release and allow people to land on your press release with a few keywords.

Do Something Creative
If you want to gain attention, do something worth reading about. While sponsoring an event is one way to gain recognition, you can also hold raffles, give away unique things like silly string or Reddit posters to attract the right audiences, or put on an event that will make people wonder about your business–in a good way and gain newsworthy attention on local television and radio sources.

Smart Ways to Expand Ideas
In addition to these press release strategies, focus on personal media sources like bloggers and PRWeb, which can publish and promote your press release. When picking the right blogger, choose a niche that will fit in with your targeted audience. Bloggers have their own way of writing and can make people love your products while also creating tons of links back to your company website. Some bloggers offer guest writing or publishing services, but you can always reach out to a blogger first to establish a relationship and offer to send articles that fit in with their subject material.

Byline
This article was composed by Ty Whitworth, a writer with a keen interest in business and advertising; this particular article was written for one of the top advertising agencies in the Phoenix metropolitan area.

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