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Useful tips for creating a real estate website

Real estate firms rely too heavily on training their employees to realize better efficiency, more sales, and more profits. These firms spend lavishly on promoting their companies, professionals, and its modes of action through different mediums. Nonetheless, one cannot ignore the importance of a carefully designed real estate website that actually can act as the best salesperson for a real estate company. Accordingly, it’s imperative for any realtor to create, design and showcase his or her realty website with extreme care, efforts, and precision. Any glitches in design, functionality, or overall appeal of a realty website may prove fatal for the success of a realty firm. With intent to help prospective real estate website owners achieve their goals, we are offering some highly useful tips for realty website creation (

Realtors have their own sets of concerns and expectations from a website and hence, they expect a web designer to answer their exigent yet justifiable demands. A prospective realty website owner would like to have a website that adheres to search functionality, supports large photo formats, and provides a quick access to featured listings as well. Aside from making such simple requests, realtors may further ask to customize their websites with more design features and functionalities so that prospective clients may relate to the realtor with more willingness. For doing so, it’s essential for any web designer to create reality websites that readily seek to maximize visitor engagement by integrating social media, digital marketing, and other tools into the basic design.

A real estate website should support the use of high quality photos and videos since prospective or interested buyers of properties would always love to have a look at images of particular property before making any decision. Great pictures online help buyers to search properties extensively; hence, a web designer should take this factor into due consideration. Through the process of realty website creation, realtors should ask their web designers to integrate social media tools, such as Facebook tab into the design of the website. In doing so, a realtor may register his presence on personal social media walls of its registered users. Similarly, it would be in realtors’ best interest to have dedicated community pages for every town in area where they provide their services. Integrating maps as a wonderful search feature in a realty website design is always great idea.

You may further ask the web designer you hired to customize your website to include featured listings slideshow in the design. Such a slideshow would help your clients know what you have available for them. Well, how can one sideline the importance of search engine optimization in a reality website design? It’s essential to integrate search engine optimization techniques into web design but make sure you don’t overdo it, or else search engines may penalize your website for doing that. Ask your web designer to customize your website’s search engine functionality in such a way that it’s easy for any SEO company to optimize its web presence to get great search results for specific town or region.

Finally yet importantly, you should ask a realty website creator to create a platform that supports blogging. Well, it’s no brainer to deduce that blogs actually help to increase your site’s Search Engine value and ensure your website ranks high in search results.


About the author

Praveen Rajarao

Praveen Rajarao is an Entrepreneur and in his spare time blogs on his website – and His topics range from blogging to technology to affiliate programs and making money online and how-to guides. Daily Morning Coffee is also accepting Guest Posts from Professional Bloggers at this time, take a look at “Write For DMC” page for more details on the same.


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  • Getting your business online is so important these days, especially for a real estate company. I agree with you Praveen, it can be your best salesperson. The best thing about a website is that they can see photos of the house without ever leaving their home. This is a big selling point for most people.

  • Hey Praveen, these tips were simply awesome. I’m looking forward to download and read your ebook. Will provide a quick review of the book soon and if I found it working in my case then I’ll share it to my fellowmates as well..

  • Very great tips dude! As a website I found it very useful to design commercial real estate websites with your website creation tips. This is what I need.

  • nice tips for creating real estate website. Everything has become computerized and every one starts to search everything in computer. Nice tips.

  • Great advice for any real estate agent looking to create a website… i wanted to add that adding IDX listings from your local board is now easier than ever, so looking into adding that functionality to your site is definitely something every agent should do.

  • Really fabulous tips have been given in here for making a real estate website and I think that if some one follow this tips then definitely will get lot of benefits from this for sure. So lets see by using this and if I get benefit then definitely will inform to all for sure:)

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