Let us explore some ultimate tips to make your coffee packaging stand out. Packaging design is a diverse landscape. It has to serve various needs of a brand. They have bottles, cans, bags, boxes, jars, and even wrappers for a product to be packaged. From small to big, bright to dark and paper to metal, packaging has various forms.
It creates the first impression in a customer’s mind. Not only this, but it also showcases brand identity. Your product, such as coffee, might be fantastic, but it won’t be able to seal the deal if the packaging isn’t up to the mark.
Product packaging design, unlike others, is something that we can hold in our hands. It’s tangible and more personal. Some brands have even managed to get an enormous fan-base, thanks to their packaging ideas.
Besides, packaging design has infiltrated our daily life. We live with it every day. In store, the packaging might be for a few days, but it will stay with consumers for weeks and even months!
Do you want your coffee packaging to be a bottle, bag, pouch, or box? Here are some ULTIMATE TIPS TO MAKE YOUR COFFEE PACKAGING STAND OUT
1. Perform competitor analysis
The first rule to stand out from the crowd is to know whom you’re up against. Look at what your competitors are doing in terms of packaging design. In simple words, it’s competitor analysis.
Here, the objective is to assess the performance of different coffee brands in the same market. Based on this analysis, you can find out the factors that contribute to competitors’ success. Remember, competitor analysis is the building block of a company’s future success. Understanding what other businesses are doing right helps you devise strategies for your own brand.
It helps you know what’s in the market and
what’s out. Take a cue from the beer industry. Lately, there has been a boom in
the craft beers. It’s because of the packaging design that the manufacturers
have paid more attention to.
BrewDog’s traditional bottle redefined the
meaning of aesthetics. The label design, packaging,
everything is captivating.
2. Make packaging matching with the product
When you design the packaging of your
coffee, keep your product in mind. Look at your competitors’ packaging design.
Is there any gap between the design elements? Is their packaging design lack
bold and bright colors? Well, if yes, you have an opportunity here.
But if you are planning to put your product on a high-price point, keep the aesthetics simple. An explicit packaging will send only the wrong message to the end users.
3. Simplicity is the key
Have you seen the packaging of Apple products? It’s not only beautiful but customers find immense pleasure in unpacking it. That’s what a great packaging does.
Look at its aesthetics and you won’t find the use of bold bright colors but simple elements. It’s what gives the packaging an elegant look.
A single box packs four relevant things —
a logo, product name, a shot of the product and information related to it. The
internal aesthetics are minimal as well. The objective of Apple is ease-of-use
and its packaging design reflects it beautifully.
4. Be professional in your approach
During your competitor analysis and
research, pay close attention to their packaging. See the scope for
improvement. If your competitors are selling the coffee in a traditional brown
package with a printed label design, think something out-of-the-box.
Invest in high-quality packaging to take
an edge over them. Be more professional in your approach than your competitors.
It will help you succeed in the long run.
5. Choose quality materials
It’s quality that keeps customers coming to you for more. Don’t try to save money on packaging design. It will cost you your business, revenue, and customers.
At present, the focus is on sustainability. Customers are becoming environment-friendly and when they shop, they consider the impact of the material. So say no to low-quality plastic packaging. Move towards materials made from biodegradable components.
7. Be mindful when using colors
Color is one of the most relevant tools in
packaging design. Bold and bright colors help your product grab the attention
of the customers easily when put on the shelf. If your product manages to grab
the eyes more than other brand’ products, you have already succeeded.
Before selecting a color for your packaging, make sure you understand the market and your customers the best.
If other brands are using bold colors, stick to minimalism and vice-versa.
If you have the best coffee, but cannot figure out how customers would pick it off the shelf, don’t worry. What all you may need is a good packaging design. The coffee market is constantly growing with new brands claiming to offer the best coffee. That makes the competition pretty stiff.
This is where packaging design comes in. Every brewery should have a great design. If customers find the packaging interesting with usability, it’s sure they will pick it off the shelf.
Creative packaging is a catalyst. It can make your coffee feel fresh or stale. There have been many examples of great designs winning over customers’ trust. A box, bottle, pouch or pack won’t cut it until and unless it has a utility feature that the customer seeks in a product’s packaging.
There are brands like Coca-Cola, Apple, Nescafe, and many others that have provided consumers with great product and packaging both. Take inspiration from them, learn from your competitors, and understand your consumers to render a design which attracts.
Keep the earlier said tips in mind to create a great packaging design. Even, for sticker design the tips are relevant.
I hope you found my ULTIMATE TIPS TO MAKE YOUR COFFEE PACKAGING STAND OUT useful and helpful to build your business. Last but not least, feel free to share your tips for packaging design.
Hola! I am Heena Ray and I am a freelance graphic designer. I am also an aspiring blogger. I use Designhill to connect with prospective clients. An expert on various tools like Adobe Photoshop, Illustrator and Coral Draw, I have successfully designed several application interfaces, android apps, logo designs, sticker design, business card designs, letterhead designs, envelop designs, flyer designs, brochure designs, web banners, etc. I write about my experience in my posts on Designhill Blog.
Hey Praveen. Thanks a lot for this informative post. Those are very great coffee packaging tips!
Nice post thanks for sharing
Lovely!!! great work Praveen. Thank you so much for sharing.
really a useful information given by you. this article really useful for who use coffee. article is nicely explained and easy to understand. thanks for sharing this valuable information with us. keep your good work.
Overall packing design has always been one of the key determinants of a thriving business.
As humans are naturally drawn to visually appealing objects, it has come to no surprise that design plays a significant role in many of the purchasing and consumption while making decisions.
A good packing design is considered as work of art and every business need to implement for better result.
It is one that is unique and that’s what makes it memorable to people. Eventually, thanks for sharing your amazing experience with us.
Great job Praveen. This was really good information for the people who use coffee. Right here is the perfect site for anybody who really wants to understand this topic. Thank you for sharing