You may be actively using many of the social bookmarking and networking sites for promoting your articles these days. If you have installed plugins like AddThis or ShareThis, you realize that there nearly 300 to 400 similar social bookmarking sites out there where you can not only build your links but also use them for sharing and online promotional marketing.
However, social networking is not for everyone and for every purpose, there are certain benefits as well as several flaws with these sites which we will review now.
Link Building –
What exactly is meant by Link building? Whenever you promote any of your links in one of these social bookmarking sites, the search engines will immediately pick them up and submit them to it’s search results. By building your link presence like this, you can increase your SERP (Search Engine Result Pages). This is an important step towards better optimizing your website to improve the chances of ending up on the search pages, otherwise known as SEO (Search Engine Optimization). The upside to this is that once you build up a good number of connections, you have a built in audience for every link you share.
Increase Traffic –
Link building and sharing articles on social networking sites is a sound way of increasing traffic to your site. With your links all over these social sites, there are more number of chances that your friends and followers might click on the link and come to your site. If they like what you have written, they might inturn share it among their circles and thus there is a potential for your article to go viral. For bloggers or webmasters looking to attract more visitors to their websites, social bookmarking is a great way to do it.
Easy Networking –
Social networking is another way of making friends, though not personal, just like in twitter or facebook. You can build your audience by connecting to one another and thus improve your networking boundaries. This will enable your shared links to travel across these networks you have built and improve the chances of more people visiting your site. Most of the people on these sites are interested in connecting with communities with similar interests, thus you can target your audience more specific to your website needs. The upside to this is that once you build up a good number of connections, you have a built in audience for every link you share.
Think before you share on social bookmarking sites. This is very important because once you share a link, it is visible to each and everyone on the web. If you are writing controversial articles like politics or racism, it might have an adverse affect to share them in these sites since there is a every chance that a person who is against your thoughts might gain access to your post and take that personally. If you think you might run into such a risk, it is better to avoid sharing on these networks. If the link is something that you wouldn’t want your co-workers or your mother to see, then it’s not a good idea to share it on a social bookmarking site.
Terms of Service –
It is advisable to read the terms and conditions applicable to the bookmarking site before considering to share your links. Some of them may be against sharing links that point back to your own website (such as Reddit) while others might actually encourage such sharing. The network might consider your article to be a spam and thus adversely affect your PR. It is important to understand what the neworking site is for before signing up and using it for your blog promotions.
Over To You
Social bookmarking is a fun way of sharing articles of interest among friends and followers. For website owners, it is a productive method to build their presence and increase the number of followers. However, one should take precautionary measures before actually using them. It demands active participation and presence in these networks for actually realizing it’s benefits. So which of these several hundreds of social bookmarking sites do you use for your blog promotions? Have you had any negative impact of sharing links on these sites? Share your thoughts by leaving a comment below. Thanks for reading.