Social media fans and business extraordinaires, listen up! Pinterest, the newest website to be crowned royalty in the social media popularity forum, is making waves right now amongst avid users of the World Wide Web, and like its popular predecessors Facebook and Twitter, it’s a social media site you don’t want to ignore. The site, which was initially geared at giving you one place to pin all of your favorite ideas around the web, has transitioned into much more than just a forum for posting your favorite recipes and craft ideas, and is helping people market their brand in huge ways. So how do you harness Pinterest for your own marketing benefits?
1. Don’t confine yourself to product pushing
One of the great things about Pinterest is that it not only allows users to pin product ideas to their boards, but you can also pin tips, tricks, how-to articles, and other helpful posts, all in one easy to find place. Because Pinterest reaches such a large audience and re-pinning ideas is so easy to do, this means you have the potential to substantially increase the traffic to your website.
2. Find new ideas
Using Pinterest doesn’t have to be limited to promoting your brand, but can also be used to help fine tune it. Spend time looking around the site for ways that you can improve your own business. Inspiration is only a pin or re-pin away, and because the site is organized so it makes it easy to find exactly what you’re looking for in the wealth of information there’s no reason not to use it for brand ideas.
3. Follow others to gain more followers
Like Facebook and Twitter, following other heavy hitters in your field will help you find more followers for your own account and give you an edge on the competition. Networking is key, both in real life and online, and you following your competitors gives you an head’s up over what they’re interested in and who they’re following, and allows you to see if they’re ideas will work for you too as well as where you can improve your own brand.
4. Create boards that allow your customers to voice their opinions
Having a board dedicated to new ideas that you’re considering pursuing gives you a unique chance to get your customer’s input. Your customers are the backbone of growing your brand, so use them!
5. Use it for link-building
What’s the driving force behind many websites? Link-building. And Pinterest allows you to do just that in a quick and easy manner. When people pin your stuff and you’ve included a site link, they essentially are giving you a link back to your site.
With the astounding rate that Pinterest is growing, it’s vital to jump on board as early as possible. If you’re looking to increase exposure, gain links, and get indexed by the major search engines, Pinterest is the site to use.
Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing home internet service related topics. Questions or comments can be sent to: katecroston.croston09 @ gmail.com.
Picture Courtesy: http://www.seoskye.com/
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