If you are here reading this article, then you probably searched for “How To Fake Alexa” or searching for ways to Enhance My Alexa Ranking and thereby trying to get more advertisers or sponsors to your website. In this post I am going to tell you if you can really “Fake Alexa Rank” and also some ways to “Enhance Your Alexa Rank” and at the very end try and explain why in the world am I even writing this article!!!!!

First things first, let us try and understand what Alexa Rank really means and why (if at all) is it important to have the lowest possible rank. If you are new to my site or havent had a chance to go through the “Naked Series Of Bloggers” series published earlier this year, I would like to quote some lines from many professional bloggers for my question below:

Do you believe in Alexa rankings for measuring traffic?

Olawale Daniel answered “No! You’d have to show me how Alexa rank is going to affect my blog’s traffic. Alexa is just a tool for measuring the amount of people who comes to your blog through the Alexa rank toolbar, so, any other visitors without the toolbar won’t be counted. I discredit that believe.”
Barry Wells says “Alexa rankings are good but for measuring traffic…. Not really as they aren’t current. I’ve started using Getclicky which is excellent as you can track visitors whilst they’re on your sites.”
Bill Dorman is of the opinion “I believe in it because Brankica at Live-Your-Love says I should; but with my current model it is not something I pay attention to.”
Adrienne Smith also has similar thoughts – “I think it’s a good indicator but nothing is ever spot on.”
Harleena Singh shares “It is a good guide to follow, though it’s not always 100% accurate and keeps fluctuating a great deal. I try to not let it really affect me!”
Kristi Hines limits her opinion by saying “I sometimes use it to make a general comparison between two sites to see which one is more popular.”
Christian Hollingsworth adds “It’s a good “general” guide to see basic increases in traffic. Not 100% accurate. It’s like asking your Mother if your website looks cool. Usually biased or skewed information 🙂 ”
Carolyn says “Not entirely. Alexa rankings seem to have little relation to my actual traffic.”

So Why Bother?

As you can clearly see from the comments above by these awesome bloggers, none of them believe Alexa ranking is of any importance or significance to a blog’s performance. So why worry about How To Enhance or Improve your Alexa Ranking??

Well, I beg to differ!!!!! Not that I am contradicting to any of them above, but from my own personal experience, I wish to let you know that my Alexa ranking has actually adversely affected my blog’s revenues. Of course, being relatively new in this blogging field as compared to many others, my thoughts and statements can easily be criticized and I want to tell you that I always welcome positive criticisms. Please do not hesitate to tell me I am wrong 🙂

When I started my blog, my alexa was around 20mil, same as any new blog that gets started. It took me a while to build some presence and traffic and bring it down to less than 500K. Once I started with the Naked Truth series, the ranking further decreased and went to around 200K early this year. That is when I started getting mails from advertisers and marketers to feature their adverts or banners on my site. Back then, I wasn’t sure if I want to open up my website for random publicity, but then thought, why not?? So, I started accepting some offers and that in turn lead to many referrals and further more sponsors added up.

Everything was going well, there were many writers who approached me to publish their guest articles, which I did and gave away precious links to them from my website. Until recently, I did not bother much to notice what is my Alexa ranking, but when I did, what I saw was devastating. From the past month I have been seeing a constant increase in my rank and today it stands at 350K!!!!!!!!!! What made me look into this was a decline in traffic and also some sponsors withdrew their long-standing text links saying that my rank was going skywards.

This clearly means that if a blogger is trying to monetize his website and earn some revenue for all his devotion and time spent on writing unique articles, then Alexa Rank does act as an important factor for the earning potential of the blog.

How To Improve Alexa Rank

Now, let us see how to actually enhance your alexa rank and what it really takes to do that. There are several ways which have been discussed on many blogs out there on this and I would like to focus on a few of them which I feel are particularly important.

1. Alexa Toolbar/Widget –

There are many theories and opinions about the validity of this, but from what I read, it should really work. Olawale also mentions the same in his comment above. If your blog is being read by a visitor who has installed Alexa toolbar for his browser, then it automatically sends your site stats to Alexa, thus improving your site buzz. Now, a blogger doesnt have control on who visits his blog and of them, who has installed the Alexa toolbar. All one can do is install it yourself and make your blog as your home-page. Everytime you open the browser, wait for your site to open and  allow the toolbar to send the site statistics. I know what you are thinking now…and YES, Alexa considers stat updates from your browser too!!!!!

Install Alexa Toolbar extension for Chrome here.

2. Build Quality Back Links –

There are many DoFollow and Good PR blogging communities out there where you can register and build some quality back links to your website. Some of them are BlogEngage, BizSugar, IndiBlogger, DigitalPointForum, BloKube and MMOSocialNetwork. Some of them do charge a nominal fee for membership but if you are into writing and enjoy being published in such professional forums, you shouldnt think twice.

3. Write About Alexa –

By now, you must have guessed why I am even writing this article…with the keywords How To Enhance Alexa Ranking mentioned all over it. Most of the bloggers out there are looking for ways to improve their alexa rank and if your article is well indexed with the proper keywords, you get more traffic. Bloggers who are searching for ways to improve, will most probably already have installed the Alexa toolbar, and there goes your website stats to Alexa!!! Of course be certain to share quality stuff in your article without duplicating content from other sites. You can even provide URL links to other websites having similar articles about Alexa Ranking thereby providing proper courtesy to the writers.

Over To You

So, what is your personal experience with Alexa and the ranking given to your website? Do you believe it helps you improve your website or is it just a number that no one really cares about? Do you follow any other method to Enhance your Alexa Rank? I would love to hear from you, do share your thoughts by leaving a comment below. Thanks for reading.

Help me improve my Alexa Rank by writing a review here – DMC ON ALEXA.

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