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How To Choose A Niche For Your New Blog

I agree that DailyMorningCoffee doesnt have a specific niche and I have content across diverse topics. Well, that is my niche, I do not have a niche!!!!So how about that? Does it mean my blog never gets read or does it never make it to the indexed pages of the almighty search engines? Maybe so, but the main purpose of my blog was to write my mind’s thoughts and what I experience in my everyday life. I am quite content with the way it has turned out to be and I will definitely keep it going no matter who reads my articles and who doesnt.

I do have another blog/website – which has a definite niche and concentrates on a specific topic of interest. When I created this website, i did feel that it was very easy to draw people who are interested in the topic and get them participate in my website forum discussions and also write articles for me. When I do a google search for the topic, it comes out right on top and that was what made me write this article – How to choose a niche for your blog? Answer these Simple Questions:

Is it a Topic of Interest to You?

If you are creating a new blog about “Technology” or “Natural Healing” or “Marine Biology”, does the topic generate enough interest in you? What do you know about the subject and how well-versed are you in it? Do you think you have some information about the topic which is not available on the internet? Have you done some research and come up with a new technology or a new design or a new medicine? If the topic generates interest in you and you can keep building upon your interest, then you definitely should blog about it so that you can keep it going for a good amount of time.

The first question you need to ask yourself here is “where do you see your blog in 1 year?“. Do you think you will still be interested in the topic and contribute in a timely manner?If you cannot, then you better drop the topic and move on. A blog comes to a shape over a period of time and it takes considerable effort in terms of time and devotion. It is not a one time thing which you create, write a bit and think it will grow itself.

The second question would be “does your blog reflect your passion?“. Readers can easily notice an article written with passion and interest and those which are written for the heck of it. If you really have passion in the chosen topic, your blog has unlimited boundaries and it can get noticed in no time.

Who Are Your Competitors?

If your niche of interest is “gadgets” or “technology”, you can imagine how many other similar blogs are out there which are already well established and you will find it really difficult to penetrate through these to make your blog popular. Sometimes the most popular niche will be the most difficult ones to setup and maintain for a long term. Most of the bloggers make this common mistake of pursuing the most popular topic and they end up being one in millions of similar blogs and get lost among the other professional writers.

It may be surprising to see how the most uncommon topic would become highly recognizable due to the least number of writers in such topics, for eg. best lawnmowers or benefits of landscaping etc. These topics might draw less crowd to your blog, but if you have quality articles, they can turn out to be a winner. So keep in mind about the competition in the already cramped up blogosphere and make your decision right the first time.

Can You Keep Up With Your Blog?

The question here is how long you can keep up with quality and unique content on your blog? Do you have enough material with you to keep those fresh articles going for a long period of time. As I have mentioned earlier, if you think you can keep them coming for the next 12months, then you should be good to go. The most common reason for a blog’s failure is the author’s inability to keep the readers occupied and drawn back with new articles.

One other resource for articles for your blog is to find guest writers in similar topic who will be willing to submit their articles to your blog. That might be far fetched, but a try for sure. You can setup your blog and write about your topic of interest for a while, and once you have your audience, you can open it up for guest posting with some basic rules.

Can Your Topic Be Monetized?

Though most of the bloggers deny, it is a fact that 90% of the bloggers are out there to make some money for their writing skills, and why not? But at the same time a new blogger should also keep in mind that not all topics draw the same amount of income w.r.t. CPC advertising or even affiliate programs. Major CPC players like Adsense and Chitika provide topic related ads and some of them earn more income than others depending on the niche.

Similarly, when signing up for Affiliate programs, there might be some niche topics which are more suited for affiliates and end up in good earning potential than most others. So, it is always good to research a little bit before taking the deep dive!!

Over To You

As a conclusion to this topic, I would suggest new bloggers to carefully analyze these questions and sleep over it before taking hasty decisions. A niche blog always attracts good organic search engine traffic and you will be amazed at how easy it will be to draw an audience. Do you already have a niche blog? How did you end up choosing the topic for blogging? Did you go through a similar exercise and did it have an impact on your writing and traffic? I would love to hear more from you about your personal experiences. Do leave a comment and share with my readers.

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About the author

Praveen Rajarao

Praveen Rajarao is an Entrepreneur and in his spare time blogs on his website – and His topics range from blogging to technology to affiliate programs and making money online and how-to guides. Daily Morning Coffee is also accepting Guest Posts from Professional Bloggers at this time, take a look at “Write For DMC” page for more details on the same.


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  • Isn’t that funny that you so happen to be writing about a topic that has been on my mind for awhile Praveen.

    Okay, I love my blog. I love my readers and I’m never short of topics to write about. But, I’m not attracting as much of my target audience as I would like mainly because my blog changed directions from it’s inception. I’m changed my direction once again but I still love learning and sharing what I learn.

    I’m debating at this very moment what exactly I’m going to do. If I’ll keep my blog where it is or start writing about more topics that will bring me more targeted prospects.

    Ah, what to do, what to do!!!
    Adrienne recently posted…How To Get Traffic To Your BlogMy Profile

    • Adrienne – You wouldnt believe it, but my last guest post for techbulletin was “How to Drive Traffic to your blog” :-). Of course it wasnt as detailed as yours and I loved how you explained your personal experiences there.

      I think you are doing great with your blog and there is no need to change or re-think your direction. I am sure you have heard this from many of your readers and they are all true. So keep up your great work!!!
      Praveen Rajarao recently posted…How To Choose A Niche For Your New BlogMy Profile

  • Great topic of discussion Praveen!

    Just like you, the name of one of my blogs isn’t related to a particular niche because it holds many topics like family, parenting, love, relationships, health, wellness- in short it’s a potpourri of life’s many things.

    But my writing blog, which I now need to turn my attention to, is targeted and especially meant for newbie freelance writers who are trying to find their way into writing freelance and for others too.

    I guess I wouldn’t like to share all that I have experienced in life on one blog because one is related to my writing skills and other to my life and general stuff as such, though managing two is not easy too!

    I didn’t know you had another blog, which I would head over and check out soon after!And yes, we all definitely need to focus and have a niche, though there are many who succeed without even having one, which again depends from one person’s preference to another.

    However, just like Adrienne, I also need to check out blogs related to both my niche, and drive traffic from those blogs onto mine.

    Thanks for sharing and reminding us to think about our niche. 🙂
    Harleena Singh recently posted…How To Make Quality Family Time?My Profile

  • Of these topics, my issue currently is: can you keep up with your blog? I find it takes a lot of energy for me to write technical posts (and my aim is to write them so as to not scare away non-technical readers, providing both easy explanations and code). But at least the name of my blog (Websites for Small Biz) is a good fit.

    On my other blog, which I named Here in HP but I call it my art and photo blog, I had much more of the problem of niche. It gets lots of traffic, so I just keep writing/posting photos and don’t worry as much about the name and niche. Sometimes you can pigeon-hole yourself too much if put on limits that don’t fit.
    Leora Wenger recently posted…Small Business Owners: Know Thy WebhostMy Profile

    • Leora – I think your blog has a perfect niche for “small business owners” and you are doing a wonderful job over there. I am glad I could befriend you and know more about your blog(as I have mentioned over and over again).

      Yes, the photography niche is a popular one and if you have quality articles you will definitely find a lot of traffic. Let me know if you are interested in writing reviews for specific SLR cameras and I would be happy to submit one for you.
      Praveen Rajarao recently posted…How To Choose A Niche For Your New BlogMy Profile

  • Praveen, blogging is like being a parent, there is no parenting book that can tell you exactly how to raise a child. There are many people who will try to tell you how to blog but the reality is that your blog will change focus when it wants.

    I have changed my blog focus many times. I let it flow.
    Michael Belk recently posted…What is a “notice-of-rights-to-sue?My Profile

  • Good work, its all about a topic in which one is comfortable with and if they can come out with good articles. Just wondering what you think of my blog. Any comments and tips would be welcome.
    Shalu Sharma recently posted…Beggars in IndiaMy Profile

    • Shalu – First of all, welcome to my blog and it is really nice to have you here.

      It is great that you liked the content of this article and could relate with it.

      I did read your “Changing the niche” article and I suppose you are writing more on India and the various factors on your domain now. Seems interesting and one would love to know more before visiting our country. I did glance through various articles and read you founded a social networking tool, that sounds great. I think i will be a regular on your blog.
      Praveen Rajarao recently posted…Lockerz – Where Social Networking Leads To Shopping My Profile

  • Praveen,

    A year ago, i didn’t even know my niche. I just started writing. but over time, i began to uncover things about myself and where i wanted to go with my blog and yes how to eventually monetize it. i guess you could say that i didn’t pick my niche, it picked me organically slowly.

    i wish i was one of those people who could say that i knew from the beginning what i wanted my niche to be but i’m not. Having said that, my niche is in an area that i have a lot of interest, so yes ill be interested in it a year, two or more from now. And yes it can be monetized eventually one way or another but not until i start writing more targeted articles on more popular keywords.

    so much to do, so little time.
    Annie Andre recently posted…Video:20 Useful Phrases To Learn Before You Travel To France and BeyondMy Profile

    • Annie – It is nice to have you back here and reading your comment is always a pleasure.

      I am glad you are doing great with your blog and I agree that our blogs tend to take a change in direction every so often and it all depends on the flow of thoughts which get mature as you keep reading other bloggers. Having a niche in your area of interest is always good and if you can monetize it, then what better??

      Thanks for stopping by and hope you have a good day ahead.
      Praveen Rajarao recently posted…Lockerz – Where Social Networking Leads To Shopping My Profile

  • Hi Praveen, thanks for your comments and feedback. I am indeed founder of YouBihar, a Bihar related social networking site. As far as my own domain is concerned, I have changed the niche and will be writing on Indian tourism related things. Hope to write some interesting stuff on it. Thanks
    Shalu Sharma recently posted…Mosquitoes in IndiaMy Profile

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