Everything You Need to Learn About CPS Advertising

CPS Affiliate marketing is a form of online sales campaign which is broadcasted to fulfill the client’s motive to sell their products online through various types of banner ads. CPS (Cost per sale) campaign assures higher revenue when compared to any other campaign. Read further along to understand everything you need to learn about CPS Advertising.

If you own a virtual space like a website or blog with reasonable traffic and you are willing to monetize the traffic that comes on your webpage, then you must go for CPS ads. App Discover offers vigorously growing CPS Affiliate Program where you can find all sort of CPS campaigns like that of Fashion Products, Diet Program, Health Products, and Computer Gadgets etc. We are associated with many reputed Indian and international clients. We stand out as one of the best CPS Affiliate Network in India with multiple opportunities for advertisers and great pay-outs for publishers.

The people who have their own email database and have facility to send emails to users can also extract the benefit from these CPS Affiliate Programs, as for the fact CPS campaigns are best suited ad format for email marketing. A well planned follow up and communication with our audiences in list can fetch some high-quality sales.

The astonishing revenues from CPS Affiliate marketing has made it the most famous ad format nationally and internationally. This campaign is most popular among the ecommerce advertisers as the numbers of products on those sites are very huge. The provision is to distribute a pre-determined percentage or a fixed amount on per sale basis with affiliates.

Our portal is open everyone who own a website or blog with a impressive traffic and shows the potential to convert their traffic for our valued advertisers.

CPS advertising is often confused with CPA advertising, let’s decode both for a better understanding:

Cost-per-action Defined

Marketing ad format that encashes the “exact moment” responses and can produce unexpected results, probably, that’s the reason cost-per-action transactions are surely an adrenaline rush. When a company chooses a CPA model, advertisers are supposed to pay the moment a consumer makes an action, for example: registers, applies for membership or otherwise connects. For example, your salon wants more customers and makes a deal with an Internet search engine to attract more consumers. If 10 people bite as a result of the bank’s banner ad – whether they book a service or not — the search engine will get a fee for each lead. CPA marketing requires risk taking, and probably that’s the reason why it attracts younger marketers.

Pros and Cons of CPA Marketing

The CPA modelled transactions can raise strong opinions among marketers. Some poor networks and affiliates have moulded reputations for questionable practices that invited Federal Trade Commission investigators and have led them to misleading marketing claims and fines. On the contemporary, risk takers may find CPA transactions alluring because if there are no pain when a banner ad runs via the search engine and no sign-ups result after the ad runs its course moreover, there’s no cost to the above-mentioned salon if the banner ad fails to deliver. An everlasting chain and supply of new customers and ethical contracts are keys to flourishing CPA relationships; there’s abundant of money to be made by the advertiser and the publisher if both remain committed to ethical dealings between them.

Cost-per-sale Defined

CPS is a low on risk and high on profit way to attract an infinite number of new customers to the product or service being offered by you. This process is different from traditional marketing but based on the same principles. Cost Per Sale marketing pays the commission only when an actual sale happens i.e. the lead results in a purchase. Whereas the CPA model pays instantly after a lead clicks on the link.

A customer is required to open that bank account and make a payment before the site gets a commission if the CPS model is in place. Marketers are in love with the idea that they don’t necessarily have to insure the program in order to generate sales because CPS is designed in such a way that it pays for itself.

Comparing CPA to CPS

The rifts between proponents of Cost Per Action and Cost Per Sale method has grown dramatically over the time. But loosening is coming as a result of faultier and mass hybrid versions of the two ad modules that promise to drive upcoming performance, marketing offers, techniques and campaigns. The bottom line remains the same CPA promotes paid (quantity) traffic audience while CPS focuses on search (quality) traffic that requires an actual sale of goods or services to facilitate the payoff, commission or fee (whatever the deal has been signed for) to the Internet service. Adds Ashish Bahukhandi, “No one side is better than the other.” He encourages marketers to stop engaging in gross perceptions about the pros and cons of both so that the audiences can be able to take advantage of both model’s features, benefits and the hybrids derived from its usage.

Author Bio: Nikhil Reddy is a tech savvy content writer by passion and associated with a Mobile Ad Network – Apps Discover Technologies. Nikhil writes for numerous blogs and gives useful tips for bloggers, start-ups, and marketing professionals. You can follow him on Twitter and Facebook.

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