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4 Effective Employee Retention Strategies

The current talent market is quite tight, and employers are trying their best to retain their most talented employees. It’s something of a challenge, as employees are eager to move on to more attractive prospects whenever they are offered. This is perfectly understandable, as there’s no reason they would stay in their current company unless it offered more perks than the competition. As an employer, you want to make staying in your company the more attractive option. And this is how you do it, by implementing effective employee retention strategies.

4 Effective Employee Retention Strategies

Identify persistent candidates

Before you start trying to win over employees, you first need to make sure that your employees are the types that want to stick around. If they aren’t particularly interested in working in the company long-term, your efforts won’t mean much.

This is something that you can gauge during the interview and hiring process. You have to determine whether or not the employee wants to grow in the company. Ask questions that will show you their determination. Look beyond their resume. If they spent a long time in previous companies, that shows a level of loyalty and persistence that you want from an employee. With the right choice of employee, you won’t have to do much to retain them.

Allow clear paths for advancement

One of the more important aspects of a job is the potential for growth and professional development in the position. If the employee doesn’t see a brighter future in their current job, they aren’t likely to continue working at the company.

To give employees a chance to advance, you have to provide them with educational prospects and promotions. If they prove themselves reliable and dedicated, why not give them more responsibility in the company? It’s a mutually beneficial arrangement. With the help of corporate training and skill acquisition, these employees can be primed to help lead the company and push it towards new and more ambitious goals. As long as there’s a chance to make this kind of advancement, you can bet that employees will continue working hard for the company.

Watch their health

Employers need to be vigilant when it comes to the health of their employees. If the work environment is in any way detrimental to their physical or mental health, it’s the job of the employer to reduce this negative influence.

Every workplace has some kind of health risk. Offices are often fitted with chairs and desks that are not ergonomic, leading to long-term back and neck pain for employees. Other workplaces might not allow for enough breaks, causing employees to get exhausted, and leading to accidents. It’s crucial that you look out for employees’ health and introduce measures to make your workplace healthier for them.

You can even influence their health outside of the workplace if you show enough initiative and support. Smoking is a very common problem, and people in every line of work can be smokers. If you want to reduce the number of smokers in your company, you can always offer them healthier alternatives and explain their benefits. A lot of employers are looking to e-cigarettes to help them dissuade employees from smoking. It’s easy enough to find vaping pods online with tastes that will interest employees. All you have to do is offer a healthier solution and you’ll show that you care about their well-being. If they take up the offer, even better.

Offer benefits and perks

To retain employees, you need to keep them healthy, happy, and engaged in the company. It’s part of the reason that benefits such as healthcare coverage and paid sick leave exist. When you show employees that their health is also your priority, they are more eager to remain in the company.

However, these benefits might not be enough, as other companies offer them as well. You have to add some perks to make working in the company even more attractive. Generous paid leave policies and flexible work schedules are great places to start. If the line of work allows for it, working remotely should be another perk that you offer employees. It’s something that people want now more than ever, so it’s definitely going to keep them engaged in your business.


Retaining employees is a difficult task for any business. You want to keep your top talent around so that your business can grow and advance. However, you also need to show the employee that the business is worth staying in and that management cares about their progress. If you can apply some of the above effective employee retention strategies to your treatment of employees, you’ll find it much easier to retain them in the long-term.

About the author

Praveen Rajarao

Praveen Rajarao is an Entrepreneur and in his spare time blogs on his website – and His topics range from blogging to technology to affiliate programs and making money online and how-to guides. Daily Morning Coffee is also accepting Guest Posts from Professional Bloggers at this time, take a look at “Write For DMC” page for more details on the same.


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  • Hi,
    I agree with you that retaining top talent can be difficult. In any organisation there are different kinds of talent and personalities. How will you deal with a situation where an employee is very talented but does not conform to rules of an organization. For example, he or she performs excellently well, always, when given a task. But he or she is not punctual.
    how do you handle a situation like that.

  • I truly believe that all of these strategies go a long way in retaining capable employees. I especially agree with the idea of benefits. While health, vision, and dental insurance are relatively common, additional benefits, such as ones for commuters, sweeten the deal. These little additions help keep workers around long term.

  • for business growth every employer takes these steps for retention his employees. Apart from this , employer can give some more facilities to his employees and they can take them in his organisation.

  • My opinion.

    1. Do not set too many rules

    2. Treat the staff equally

    3. Take care of your employees and help them show their talents

    4. Shows the development of the business

    Maybe everyone will have a different point of view.

  • Employees who give their heart and soul to the organization also expect something in return. Money could be one motivating factor but nothing like it if you prepare your employee not only for his/her current job but also for future assignments as well.

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