Have you noticed your favorite restaurant has a Zagat ranking certificate which says something like “ZAGAT Rated 27”!!!Zagat has a 30 point ranking scale, higher the better, and mostly into the “food” sector.
Yesterday, Google announced that it has acquired Zagat in an effort to boost it’s local products with the restaurant rating service. In the Google Blog, it has said that “Zagat is the cornerstone of our local offering”. Zagat is well known for its quality ranking system and originality of reviews.
– User surveys.
– Recommendations and ratings.
– Guides that can be aggregated into Google services and maps.
Read the announcement letter by Zagat’s founders Nina & Tim Zagat which summarizes as:
Nina and I will continue to be active in the business as co-Chairs; however, the merger of our resources, expertise and platforms with those of Google will give us the opportunity to greatly expand. We have spent enough time with Google senior management to know that they fully share our belief in user-generated content, and our commitment to accuracy and fairness in providing consumers with the information necessary to make smart decisions about where to eat, travel and shop…
We couldn’t be happier to see our baby placed into such good hands and are looking forward to being Googlers in the years ahead.