Writing Blog Titles People Will Actually Want to Read

DailyMorningCoffee welcomes Eliza Morgan for her first Guest Post. 

Blogging is a wonderful way to boost your presence online. Many companies today use blogging as a way to better market and rank their business websites and many people are taking to blogging as a side hobby and career. There are many reasons that blogging has become such an appealing endeavor. Not only are more and more people becoming engrossed in the world online, there is a certain satisfaction in opening up to the entire world about your interest, specialty, hobby, or whatever else you write about. Blogging provides a way for individuals and companies to build a community around their subject of interest. This is extremely good for business and extremely rewarding. However, with so many people entering the blogosphere, it has become more and more difficult to be truly seen online. Bloggers today must work hard to set themselves apart from the rest of the crowd. Follow these tips to create blog titles that demand your readers’ attention.

Use Your True Voice

All too often, bloggers find themselves stuck in the same old patters all other bloggers are doing online. A huge part of becoming a successful blogger is giving readers something new. Even if your content is amazing, exciting, and new, you are going to lose readers with the same old standard titles. Yes, list posts are great and best of posts are popular, but don’t use those gimmicks every time. Use your own unique voice in all of your writing, including your titles. Many blog titles that follow all the same patterns are being dismissed today as spammy, insincere, or just plain overdone. Use your voice to create a title that is unique and telling of your style.

Use Active Words

Passive voice is one of those things that people have been told to avoid since grade school. We all know that passive voice is less exciting or precise. However, at times it can be difficult to avoid. Always write your titles in active voice. This will make them more immediate and punchy. Passive voice can be difficult to decipher and wordy. Create titles that are tight and exact.

Be Specific

Pinpoint what the central point of your article is to better determine what your title should be. Of course, you want to leave some information in the article, but writing a title that is specific and to the point will help you find the readers you are really aiming for. Internet readers are some of the most attention deficit out there. Keep this in mind when constructing your titles. You want to provide these readers with insight into your article, but leave it mysterious enough to keep them around to actually read the article. Give specific details so that readers can quickly and easily identify what your article is about and whether or not it applies to them.

Byline:

This is a guest post by Eliza Morgan who is a full time blogger.  She specializes in writing about business credit cards. You can reach her at: elizamorgan856 at gmail dot com.

Image source- http://www.freedigitalphotos.net/images/view_photog.php?photogid=3062

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Praveen Rajarao is an Entrepreneur and in his spare time blogs on his website –http://www.dailymorningcoffee.com and http://www.pbgeeks.com. His topics range from blogging to technology to affiliate programs and making money online and how-to guides. Daily Morning Coffee is also accepting Guest Posts from Professional Bloggers at this time, take a look at “Write For DMC” page for more details on the same.

5 comments

  1. Great post Eliza and one I have a feeling a lot of people will be eager to read.  I know I was.  

    I think my problem with headlines are that I’m not consistent.  Last year I did some research and found several blogs that offered information on how to write headlines that grabbed people’s attention. I did pretty good with several of them in a row but then I’d do a “How To” post or a list and it was much harder for me to implement the tease factor if you will.I’m pretty straight and to the point so I admit not being that great in this particular area.  But like I always say, I’m a work in progress.Thanks Praveen, great choice for a guest post today.  Enjoyed the post and will do my best to continue to improve in this area.

    1. Adrienne – Thanks for stopping by and glad to know you liked this guest article by Eliza. 

      I am sure everyone of us just name a post for the heck of it sometimes, but i think we need to give it some more thought and make it more catchy and attractive as rightly said above. 

  2. Praveen, what a great idea for a guest post! And thanks for your thorough tips, Eliza! I’ve noticed that the captivating blog titles are the ones that get a lot more attention because they’re more likely to be clicked on when I or others share my posts on social media. I have the hardest time with using active words, so that’s something I’ll be especially conscious of!

    1. Samantha – Thanks for stopping by and leaving your comment. Eliza did a wonderful job at writing up this article which is clearly very important to all of us bloggers. 

      Blog titles are captivating and contributes to the fact that a reader will click on your link or not based on how catchy the title is. I am glad you found it useful. 

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