Every blogger’s online statistics tool is Google Analytics, which gives a complete report of how your website is performing and who are your visitors and which part of the world has more audience to your site. It provides graphical as well as arithmetic figures to illustrate in an easy to understand manner. The Dashboard has a Visits graphs, a Site Usage section, Traffic-Content-Visitor overview which are all very well presented for even a start-up blogger to make sense and work towards improving those numbers.
However, there is one topic which was not so straight-forward for me when I first created by Analytics account, and that is ‘Bounce Rate for your Visitors‘. From my not so good background on website programming, all I could think of was maybe it means when your visitors are not able to access your website and the only reason for that could be that my hosting service was down for whatever reason. I didn’t pay much attention at the time as to whether it needed any attention from my end as a blogger.
Later on, after digging a little further into the subject, I realized it meant a lot of other things like how many visitors are “bouncing” off of your home page without navigating to any other page or section of your website. Now this will adversely affect the “Average Time” spent on your site by the visitor since he is not staying back for a while even though you have managed to draw his attention to your site somehow. What maybe the reasons for the bounce?
1. The visitor might have clicked on one of your ads which might have taken him away from your site.
2. The visitor might have closed his browser and ended his session.
3. The visitor might have clicked on one of your external links which might prove to be more informative for his purposes.
4. The visitor might have clicked the “Back” button on his browser.
5. The visitor might have clicked on one of his several bookmarks or even used the search option on his browser to navigate to a different site.
6. The visitor could have typed in a different URL and “bounced” away from your website.
All these could potentially make your lose him as a visitor and if he has done any of these before opening another page it would account for the “bounce rate”. Google has even provided a formula to calculate your bounce rate which is:
For example, during a month you received 1000 visits and out of which 600 were counted as bounces, then your bounce rate for that month will be 600 divided by 1000, which equals to 0.6%. Obviously, the lower the bounce rate on your site, the better your site performance since it would mean that visitors are finding your content useful and informative and are navigating to other pages to find similar articles.
In my next post, I will try to concentrate on “Ways to Improve your Bounce Rate“, if you have any suggestions, please do share in the comments section so that I can include them as well. Thanks and hope you found this information useful.