The 20 Most Expensive Google Adwords-Keywords

Back in July of 2011, the search marketing company WordStream released a study which uses the Google Keyword Tool to search for the top 10,000 expensive words in the english dictionary, in their study they have summarised that “insurance” related keywords make up 24% of the Google Adwords Revenue(i.e. 24% of a whopping $33 million).

You can imagine keywords like “buy auto insurance quotes” or “buy home insurance online” that are making big rounds in the web world with some of them claiming upto $54.91 per click. What makes these insurance related words so hot is the fierce competition in the related market and the amount of money being made by these merchants.

The 2nd highest paid keywords is related to “loans” with a highest of $44.28 per click and they form 12.8% of the total revenue! These include keywords like “fixed home equity loans” and “graduate student loans”.

Here is the complete list of the 20 Most Expensive Keywords via WordStream:

1. Insurance (example keywords in this category include “buy car insurance online” and “auto insurance price quotes”)

2. Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”)

3. Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)

4. Attorney (example keywords include “personal injury attorney” and “DUI defense attorney”)

5. Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)

6. Lawyer (“personal injury lawyer,” “criminal defense lawyer)

7.Donate (“car donation centers,” “donating a used car”)

8.Degree (“criminal justice degrees online,” “psychology bachelors degree online”)

9.Hosting (“hosting ms exchange,” “managed web hosting solution”)

10.Claim (“personal injury claim,” “accident claims no win no fee”)

11.Conference Call (“best conference call service,” “conference calls toll free”)

12.Trading (“cheap online trading,” “stock trades online”)

13.Software (“crm software programs,” “help desk software cheap”)

14.Recovery (“raid server data recovery,” “hard drive recovery laptop”)

15.Transfer (“zero apr balance transfer,” “credit card balance transfer zero interest”)

16.Gas/Electricity (“business electricity price comparison,” “switch gas and electricity suppliers”)

17.Classes (“criminal justice online classes,” “online classes business administration”)

18.Rehab (“alcohol rehab centers,” “crack rehab centers”)

19.Treatment (“mesothelioma treatment options,” “drug treatment centers”)

20.Cord Blood (“cord blood bank,” “store umbilical cord blood”)

WordStream concludes that the keyword categories with the highest volumes and costs represent industries with very high lifetime customer value: in other words, companies that can afford to pay a lot to acquire a new customer because of the nature of their business.


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Praveen Rajarao is an Entrepreneur and in his spare time blogs on his website – and His topics range from blogging to technology to affiliate programs and making money online and how-to guides. Daily Morning Coffee is also accepting Guest Posts from Professional Bloggers at this time, take a look at “Write For DMC” page for more details on the same.

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  1. Hi Praveen,

    Those were interesting words.  Thankfully, I’m not in an area of business that focuses on any of those words.  I am always excited when I see sales come from the keywords we hit organically. 

    I will definitely be using more adwords in the future.

    Thanks for the insights.


    1. Hi Bryce – I was quite amazed at how high these amounts were when I first saw them, just imagine a single click yielding more than $50 is astonishing. I was also reading elsewhere that as your Google PR increases, the ads shown on your site are such that they yield more $$ per click. Thanks for leaving a comment. 

  2. Great post on the most expensive keywords. I had no idea which keywords were ranked the most expensive and I really did not expect ‘insurance’ to be ranked number one. You learn something new every day.

  3. Hi Praveen,

    Wow, that’s a lot of money for a keyword!  I had no idea but then again, I’m not a big PPC fan.  I can see why they would be expensive though.  #20 kind of surprised me though. I’d never have thought of that one being on the list.

    I love those infographics too.  Pleasing to the eye and we all do like images don’t we.  

    Interesting post, thanks for sharing those numbers with us.

    Appreciate you adding the CommentLuv Premium blurb to your post and I do wish you the best of luck with this!

    Have a great day!


  4. Praveen,
    Interesting list of keywords.  Had no idea that a keyword could cost so much.  Maybe that is why I am not doing PPC.  I can not afford it.

    I am sure there are big companies that are willing to pay a lot for some of these keywords.

    Interesting post.

    Dee Ann

    1. Dee Ann – Thanks for reading and leaving your thoughts behind. Yes even I was quite surprised when I read about these stats, it is amazing isnt it that a single word can fetch that much revenue to a blogger!!

  5. No-7 is just Brilliant research! The info-graphic is just awesome and informative. It is easy to understand. Already, bookmarked your site for further updates! Thanks!

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