Blogs have been a core part of every successful business’ online marketing campaign. Blogs can attract tens of thousands of visitors in just a week or even an hour (if a blog post turns out to be really viral). For that reason, setting up a blog should be on the priority list of small business owners and entrepreneurs doing online marketing.
Tip 1: The search for keyword – search for a keyword that has decent traffic but has little or no competition.
When researching for keywords, make sure that you pick those that show traffic but have little or no competition. Its hard finding such keywords but nothing is easy these days. If you target high value keywords you’ll end up battling it out with much established websites and you know how that will turn out. Build your website from the ground up and soon you’ll find yourself slugging it out with these websites.
Tip 2: Invest in a good domain name that contains your primary keyword
Investing in a good domain name is necessary. Every expert Internet marketer says that but have you asked yourself what makes a domain name good?
The answer to that question is quite simple. A good domain name includes the blog or the website’s primary keyword and can easily be remembered by the average Internet surfer.
Tip 3: Buy good hosting – “premium hosting” that is
Buying good hosting is also of prime importance if you want to quickly optimize your website. Premium hosting can range from as low as $10 to as much as $50 per month. Nevertheless, the investment is all worth it – no question on that.
Tip 4: Pay attention to your blog post’s title, meta tag and description
You need to also pay close attention to your blog post’s title including the meta tag and its description. Your title should be catchy and at the same time descriptive of what your blog can offer to the readers.
Tip 5: Utilize the power of social networking sites
Social networking sites such as Facebook and Twitter can make wonders for your blog’s traffic. With these highly popular website’s, you can attract thousands of visitors in just a few hours. Likewise, there are Internet tools available like SocialOomph that can make your Facebook and Twitter campaigns more efficient.
Tip 6: Take into consideration the keyword density in each of your blog posts
Keyword density is another important consideration when you’re optimizing your blog for enhanced search engine rankings. Keyword density refers to the number of times your keyword appears in the entire article. It is recommended to have a density of 3-5 percent – which means that your keyword should appear three-five times per 100 words.
Tip 7: Share your blog posts in directories and submission and bookmarking sites
Sharing your blog posts in article directories and submission sites such as Build My Rank, Ezine and Article City and in bookmarking sites like Digg and Stumble Upon is another quick and easy way to optimize your blog for better search engine rankings. Do not underestimate the power of these websites.
Tip 8: Content is king – it is, it has been, it will always be
No matter what SEO strategy or social media trick you have on your sleeve, the quality of the blog posts your website has is still the strongest factor that will determine its success. It’s been said that content is king – the truth is, it is, it has been and it will always be.
Michael Scottsdale is a financial advisor and currently works as a consultant for small businesses. When he’s not writing for various technology sites, he could be found blogging about Website Hosting and how people could take advantage of the internet’s numerous business opportunities.