Lockerz – Where Social Networking Leads To Shopping

My first reaction upon reading about this on FastCompany April Edition was “Not another social networking site where we register and forget all about it please!!!!!!!!!!!!!!!!!!!!!!!!!!!!!” We have been bombarded with many networking websites which have come up after the Big Bang of FaceBook, and it has been really hard to keep up with all these and how much really does one want to socialize really?? The latest addiction (mostly for women population) is the Pinterest which has been named as the 3rd most popular networking site after FaceBook & Twitter.

I do use Pinterest to Pin all my articles on my blog, but of course the pre-defined categories they have doesnt qualify “Blogs” to be up there among all other Do-It-Yourself and Crafts and Fashion stuff. Nonetheless, I do Pin my posts and should say that there is considerable traffic that end up on my site from Pinterest via my pins. So, no complaints there!!

The Basics Of Lockerz

So, let us now review some basic features provided by this new tool, and why anyone should register and start using this in addition to the numerous already available and established networking sites. First things first, it is not only networking, but also a shopping tool. The company has tied up with several leading manufacturers and online business owners to sell their products via the tool. So, the tool not only allows you to share your ideas, pictures and articles, but pays you for doing so with what they call as PTZ (or Points). Once you accumulate a few PTZs, you can redeem them against the purchases that may want to make on the site.

Upon Registering, you are awarded with 500 PTZs, which is the maximum points you can use against a single purchase. Once you register, you go to the “Shop” option and see all the discounted prices of the products upon usage of your 500 points. PTZ are your reward for sharing great content. The more you share and influence others, the more PTZ you earn. PTZ add up to amazing prices on the things you want from brands you love.

Use your PTZ to get Dealz and amazing prices on top electronics and fashion brands in the Lockerz shop. Find something you like, then set your PTZ discount with the slider on the item’s product detail page.

Grab It (Decalz)

Use the Locker Grab It browser bookmarklet to grab images and videos from any website, or use the Grab It button on Lockerz.com.

What Pinterest called “Pin It”, these people named it as ‘Grab It‘ aka ‘Decalz’, which means one and the same. You see some interesting article while browsing the net, you just GRAB it and post it to one of your “Collections” (or what is called Boards on Pinterest). For every Grab you make, you get 10 points and for every Grab another person makes from your collection of Decalz, you get awarded 15 PTZs. So basically they have got all their basic ideas from Pinterest and just enhanced it a little bit more to allow e-commerce into the site. I am sure the core-idea of the whole concept was to concentrate on the female oriented crowd of Pinterest and when you including “shopping” it just adds up to more female traffic!!!!

FWB (Followers With Benefits)

When it came to being rewarded for your Grabs, they introduced the FWB concept where you can add friends with the option of Grabbing each other’s Decalz and thus gaining more points to shop for the dealz.

Ways To Get PTZ!!!

Lockerz DashBoard

The Dashboard is very simple and easy to use, you get to see how many points you have accumulated, all your Collections and how many Decalz you are got from others for your Grabs. See below for a peek into my dashboard to get a fair idea of the whole tool.

Over To You

Have you come across Lockerz before and are you already an active member? What do you think of this and do you expect this to become one of the top social networking tools available? Do you think the concept of Points (PTZ) is overrated here? Have you compared the prices of products available here against other shopping sites like Amazon? Is it worth investing your precious time in another socializing tool? I would love to hear from you about your personal preferences and thoughts on this. Do leave a comment below and let others know. Thanks for reading.

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Praveen Rajarao is an Entrepreneur and in his spare time blogs on his website –http://www.dailymorningcoffee.com and http://www.pbgeeks.com. His topics range from blogging to technology to affiliate programs and making money online and how-to guides. Daily Morning Coffee is also accepting Guest Posts from Professional Bloggers at this time, take a look at “Write For DMC” page for more details on the same.

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