How Well You Understand SEO

Panda and Penguin are no longer animals seen on the alphabet chart by your kids. Panda was released by Google in 2011 which provided guidelines to those who were out there wanting to optimize their websites. Why Panda made a difference was because it started using AI (Artificial Intelligence) to enforce these best practices followed by marketers and SEO consultants.

However, these geeks managed to “trick” the algorithm and were able to survive the “Kung-Fu” Panda attack until recently when Google released the Penguin update in April of this year!!! This update emphasized the importance of originality, quality of content and overall user experience.

Source: FreeDigitalPhotos.net

Ultimate message to marketers from P&P – “Stop focusing on technology tips and tricks, start focusing on people. If your website appeals to people, it will appeal to Google’s innovative algorithms as well“.

With these updates, the search engines are continuously scanning the interactions on social media to focus on how these conversations influence the views on brands and products and how their respective websites should be ranked. The more the interaction among the trusted members of the community, the better the chances of a good ranking. This means that how well a website is optimized is no longer a deciding factor for your Page Rank, the brand must be a conversationalist, promoted where relevant people and forceful enough to engage them in a discussion. Smarter product owners are already engaging in this new direction enforced by Google and let us see how they are focusing their marketing efforts.

Promote Conversations with Fans on FaceBook Page – 

Just today, I got an invite from my friend – Pranam Ben to “like” his company’s FaceBook Page, and at the very same time, he even sent an invite to “Join” in on a discussion about the company on August 20th. Now, that is what I am trying to focus on with this topic. Just simply announcing what your company is doing isnt going to engage fans in a discussion of any sort, it takes more effort than simply designing a page or a website these days. Active involvement and sharing of relevant brand information which is of interest to the stakeholders(in this case fans) will invite questions & suggestions. Providing more supportive material like product links and relevant documentation will arouse interest and engage them in a dynamic conversation between your brand and your fans.

Tweet Topics Of Interest – 

Let your tweet-feeds be of varying topics of interests and not a one-way tweet about how great “your” brand is. If you find interesting information on other blogs and website, do not think twice before sharing them on your networks. Just keep in mind that your point of interest should not vary, understand your stakeholders and provide information relevant to your brand from multiple sources. This will result in “retweets” and that is what the search engines are on the look-out for.

Pin & Re-Pin on Pinterest –

Pinterest might not suit every business need, but I have to say that it has gained a spot on the Top 5 social networking tools of today. If you market to consumers and have a brand with visual attributes, then Pinterest might just be the right tool for you. All you need is photos, images, infographics and banners of your products, and this allow you to leverage your brand optimization.

Share on Google+

One look at the NewYork Times Google+ profile will tell you how effectively the social media is being used to build the brand. There are lot of views (both positive and negative) on how soon G+ will gain popularity and leave the other social networks behind in the coming days. Yet, many of the marketers are slow to adopt to another one of the social medias and add it to their already lengthy list of PR profiles. But there is a strong feeling that sharing on Google plus will definitely help you improve your brand visibility and search engine optimization.

Share Videos on YouTube –

Adrienne rightly says, “Don’t ever underestimate the power of video marketing” and also illustrate some cool methods and techniques to make your videos more interesting. What better tool than YouTube to promote your videos where you can share information about your brands, speak about their properties, and maybe even demonstrate a working example if it suits the needs. When the content is engaging, people will want to share it and when they do, they add a link to your website. Always remember that Google owns YouTube, if your videos goes viral, Google will immediately take notice and what else needs to be said about it!!!

Forums and Groups Participation –

First you need to check if the forum or group is accessible to the search engines. For example LinkedIn is a “closed” group and hence not indexed, but while some others are public and allows search engine crawls and the conversations with maybe links to your website can help with your optimization and brand promotion. Spend some time to answer to relevant questions and give out links to source of information to help others understand better in a quick manner. Spread the word and be available for participants to engage in discussions.

Over To You

So, instead of asking “how well my website is optimized”, you better start thinking “how well my brands are placed to engage in active discussions”. This will bring you to the top of the list and ranked high among the search engines. A good Google Page Rank speaks for itself. Do you have any other means of marketing that you currently engage in? Do share your thoughts. Thanks for reading.

 

 

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Praveen Rajarao is an Entrepreneur and in his spare time blogs on his website –http://www.dailymorningcoffee.com and http://www.pbgeeks.com. His topics range from blogging to technology to affiliate programs and making money online and how-to guides. Daily Morning Coffee is also accepting Guest Posts from Professional Bloggers at this time, take a look at “Write For DMC” page for more details on the same.

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33 comments

  1. Absolutely right Praveen!

    The Penguins and Pandas did get to most of us initially I think, and some of our blogs might have seen drastic ups or downs also. But you so rightly mentioned that it’s all about people and building relationships more than anything else.

    I guess if you are able to interact with people on various platforms like Twitter, Facebook, G+, and others, that holds much more meaning. I’ve yet to try out YouTube and participate in forums.

    Thanks for sharing and making us all aware. 🙂
    Harleena Singh recently posted…Is Your Family Important to YouMy Profile

    1. Hi Harleena – Yes, it is all about people and building relationships these days. Participating in forums and groups, sharing others links and promoting similar niche products and articles do matter most.

      I think you should start your video articles soon, i usually back off from it since it may just not be me.
      Praveen Rajarao recently posted…5 Things You Can Learn From the OlympicsMy Profile

  2. SEO, huh? Isn’t this more about participating in Social media and other platforms?

    I have been able to engage with my Facebook fans (well, mainly because I went out and engaged with other fan pages, so those guys are coming back to my fan page and commenting :D).

    As with Twitter, I just share content and converse with people when they reply back with thanks (I don’t do much with other social networking sites such as Google Plus, but I have planned an event for my Google Plus account).

    And, of course, you are right about videos (I haven’t done much videos – I need to!).

  3. Hey Praveen,

    I agree with what you’re saying and I just read this past week on a few other blogs where they were saying pretty much the same thing. It’s not productive to just ask people to “like” your page because there needs to be a definite reason people should. Whether it’s the content you’re providing or the interaction you have your friends participating in. Either way it can’t all be about me, me, me…

    Thank you for the mention as well, I still believe video is something everyone should be doing. Even I have fallen down on my job with my videos but I do have over 180 under my belt. They definitely are worth incorporating into your marketing.

    Wonderful post and message Praveen. Hope you’re enjoying your weekend.

    ~Adrienne
    Adrienne recently posted…The Hidden Dangers Of Social MediaMy Profile

    1. Adrienne – 180 videos is such an amazing achievement and I have to admit that I havent yet seen most of them. Whenever I watch your videos, it is very inspiring and leaves me in a state of trance whether I can really create one of my own!!!!

      Glad you liked my post and hope you have a wonderful week ahead.
      Praveen Rajarao recently posted…5 Things You Can Learn From the OlympicsMy Profile

  4. Hi Praveen

    I must admit that my Facebook Page doesn’t see much action. I really need to remedy that. My general focus has been on Twitter and Google+.

    I know that YouTube is also important as it puts a face to a name. Some people find it much easier to look at a video than to read a blog post.

    My general focus though has been commenting, sharing other people’s posts and posting things on my own blog.

    Thank you for sharing some great ideas Praveen.

    Tim
    Tim Bonner recently posted…Cookie Law Info WordPress PluginMy Profile

    1. Tim – Welcome to DMC and glad to see your comment on this topic.

      FB & Twitter and these days G+ are the top rated social networks and account for major traffic. Good you have been able to keep up with couple of them if not all. I too find it difficult to manage all these profiles and keep them updated on a daily basis, but that is what it takes to be successful like most others right??

      Have a good week ahead.
      Praveen Rajarao recently posted…5 Things You Can Learn From the OlympicsMy Profile

  5. Hi Praveen, Great, thorough article on SEO. So often I read articles where people seem more focused on getting the right keywords in than writing what people want to read. I agree with Harleena, Google keeps changing the rules, causing big swings in the traffic but hopefully they have it right this time!
    Carolyn recently posted…Facedeals – Convenient or Creepy?My Profile

    1. Hi Carolyn – Nice to hear from you as always. Thanks for the comment and I do hope both you and Harleena are right. We have had enough to worry about these updates and can live without having to do that for a while now. Hope it stays calm forever and lets us concentrate on our articles and writing skills.

      Have a good week ahead.
      Praveen Rajarao recently posted…How to Keep Your Blog PassionMy Profile

  6. I agree with Adrienne about not underestimating the Video marketing. video marketing is far better way to brand your business because you can put more creativity in it. Also people prefer watching video rather than read the text.

  7. However Panda and penguine destroyed so many blogs. Also it made the online business very uncertain but at the same time now internet marketers , bloggers and SEOs now prefer building relationships instead of building direct backlinks.

    And Its good that people started thinking on building relationship because when you have good relationships with bloggers then they might be sharing your posts on social media or evenon their blog sometimes.
    Atish Ranjan recently posted…Why Commenting Is So Important For BloggersMy Profile

  8. I am very curious what will be the name of the next Google Update and what consequences will bring. As you said, somehow we managed to escape Panda but Penguin was a real ..pain in the head.

  9. I would like to tell i think so that SEO is not much.
    i made contact on facebook and i shares and updation with my friends.most of the contact on video not make becoz they shy with sharing and updation.
    nice praveen

  10. You are right with everything you mentioned in this post Praveen!

    I use to concentrate on technology for SEO but later learned that it shouldn’t be my number one. I made concentrating on people my number one because in the end its all I need.

    Thanks for sharing this. I learned something from this.

    Melanie Legapsi
    Melanie Legaspi recently posted…20 WordPress Plugins I Use For My BlogMy Profile

  11. Hey Praveen, I have to agree with you. Even though we are in 2012, a lot of people are still heavily relying on the technical aspect of SEO.

    They keep formatting their content for search engines and not for visitors. They fail to understand that it’s only hurting them in the long run, and they should be focusing on writing for their readers!

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