I agree that DailyMorningCoffee doesnt have a specific niche and I have content across diverse topics. Well, that is my niche, I do not have a niche!!!!So how about that? Does it mean my blog never gets read or does it never make it to the indexed pages of the almighty search engines? Maybe so, but the main purpose of my blog was to write my mind’s thoughts and what I experience in my everyday life. I am quite content with the way it has turned out to be and I will definitely keep it going no matter who reads my articles and who doesnt.
I do have another blog/website – pbgeeks.com which has a definite niche and concentrates on a specific topic of interest. When I created this website, i did feel that it was very easy to draw people who are interested in the topic and get them participate in my website forum discussions and also write articles for me. When I do a google search for the topic, it comes out right on top and that was what made me write this article – How to choose a niche for your blog? Answer these Simple Questions:
Is it a Topic of Interest to You?
If you are creating a new blog about “Technology” or “Natural Healing” or “Marine Biology”, does the topic generate enough interest in you? What do you know about the subject and how well-versed are you in it? Do you think you have some information about the topic which is not available on the internet? Have you done some research and come up with a new technology or a new design or a new medicine? If the topic generates interest in you and you can keep building upon your interest, then you definitely should blog about it so that you can keep it going for a good amount of time.
The first question you need to ask yourself here is “where do you see your blog in 1 year?“. Do you think you will still be interested in the topic and contribute in a timely manner?If you cannot, then you better drop the topic and move on. A blog comes to a shape over a period of time and it takes considerable effort in terms of time and devotion. It is not a one time thing which you create, write a bit and think it will grow itself.
The second question would be “does your blog reflect your passion?“. Readers can easily notice an article written with passion and interest and those which are written for the heck of it. If you really have passion in the chosen topic, your blog has unlimited boundaries and it can get noticed in no time.
Who Are Your Competitors?
If your niche of interest is “gadgets” or “technology”, you can imagine how many other similar blogs are out there which are already well established and you will find it really difficult to penetrate through these to make your blog popular. Sometimes the most popular niche will be the most difficult ones to setup and maintain for a long term. Most of the bloggers make this common mistake of pursuing the most popular topic and they end up being one in millions of similar blogs and get lost among the other professional writers.
It may be surprising to see how the most uncommon topic would become highly recognizable due to the least number of writers in such topics, for eg. best lawnmowers or benefits of landscaping etc. These topics might draw less crowd to your blog, but if you have quality articles, they can turn out to be a winner. So keep in mind about the competition in the already cramped up blogosphere and make your decision right the first time.
Can You Keep Up With Your Blog?
The question here is how long you can keep up with quality and unique content on your blog? Do you have enough material with you to keep those fresh articles going for a long period of time. As I have mentioned earlier, if you think you can keep them coming for the next 12months, then you should be good to go. The most common reason for a blog’s failure is the author’s inability to keep the readers occupied and drawn back with new articles.
One other resource for articles for your blog is to find guest writers in similar topic who will be willing to submit their articles to your blog. That might be far fetched, but a try for sure. You can setup your blog and write about your topic of interest for a while, and once you have your audience, you can open it up for guest posting with some basic rules.
Can Your Topic Be Monetized?
Though most of the bloggers deny, it is a fact that 90% of the bloggers are out there to make some money for their writing skills, and why not? But at the same time a new blogger should also keep in mind that not all topics draw the same amount of income w.r.t. CPC advertising or even affiliate programs. Major CPC players like Adsense and Chitika provide topic related ads and some of them earn more income than others depending on the niche.
Similarly, when signing up for Affiliate programs, there might be some niche topics which are more suited for affiliates and end up in good earning potential than most others. So, it is always good to research a little bit before taking the deep dive!!
Over To You
As a conclusion to this topic, I would suggest new bloggers to carefully analyze these questions and sleep over it before taking hasty decisions. A niche blog always attracts good organic search engine traffic and you will be amazed at how easy it will be to draw an audience. Do you already have a niche blog? How did you end up choosing the topic for blogging? Did you go through a similar exercise and did it have an impact on your writing and traffic? I would love to hear more from you about your personal experiences. Do leave a comment and share with my readers.
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