A logo is the face of a brand or company. It is only with the help of logo that a company is able to engage their target audience. To get a successful logo certain points have to be adhered so that you get an appealing logo and your effort is not wasted.
1. Keeping it Simple!
One of the best tip to keep in mind when designing a logo is to avoid complicated designs as this will defeat the basic purpose of engaging your target audience. Additionally, it can also create difficulties in reproducing and maintaining the logo. At times if you feel that the logo design is not working right you might be tempted to add different elements. However, you should try to begin by designing with a new concept instead of adding any element that might prove to be distraction. All said and done, remember that simplicity in logo cannot be achieved easily as you need to maintain the balance of the logo being appealing and not appearing to be conservative.
2. Must be product or service relevant
When you are in the process of designing the logo you should ensure that it is relevant to the product or service in question. It should relate to the business in some way or the other.
3. Vector is Better
Most of the logo designers find it tempting to use detailed illustrations and complex 3d effects for their logos but the fact is that it won’t be of much help. You need to create clean, crisp lines while using few colors so that the outcome is an effective logo. You must ensure that it is a well-drawn vector-based logo that provides balance as well as contrast. With the new features in the vector based programs you can have the illusion of a 3d effect without losing contrast and employ tricks like the canter effect.
4. Get Your Audience’s attention
No matter, for which brand or product you intend to design a logo, it should be such that it gets your target audience hooked. At the same time, the logo must not be so factual that it the message is spelt out. It should leave room for them to ascertain the meaning and purpose of your logo on their own. If they are able to do so in a short period of time it will help them to register the logo in their mind and also give them an entertaining experience. What is to be noted here is that if you use too much abstraction it won’t help in delivering the brand’s message.
5. Wise color choice
Colors play a vital role in logo design as they can depict feelings and emotions. Depending on the age, cultural demographics, gender you are aiming toward, the color usage in the logo will vary. Apart from this, the use of colors in logo varies with what is in trend. So, if you are designing a logo for a bank it would be best to use conservative color set while for a fashion brand you can use vibrant colors.
6. Easy to change
The logo you design for your company should be flexible enough to expand or update with the changing business needs. If it is too specific then it will be difficult to use it for different audiences or market.
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