In my previous post I explained What is Bounce Rate and I wanted to immediately start writing about how to improve your numbers in the Analytics Page. But somehow I started to wonder whether bloggers really need to worry about this at all. As Emily rightly mentioned in her comment to my previous post, blogging sites tend to have a higher bounce rate than a regular or ecommerce site. The reason for this might be because of the nature of your blog, the various affiliate marketing tactics and tools used, the methods bloggers use to promote their site, etc. Sometimes readers are only concerned about a particular post on your site and “bounce away” immediately after reading the same. So why should one bother?
1. Increase Link-Sharing – The more time a visitor stays on your site, the more likely he is to share your article on his social networking sites thus making your post visible to his network of friends and family. This is the best exponential popularism that you can imagine to achieve in this blogging world. The more links are shared, the more traffic you can see ending up back onto your site.
2. Increase Conversions – The longer a reader remains on your site, the better the chances that you will get some of those PPC conversions or even he may get interested and decide to buy one of your affiliate products & services. If you have an eBook affiliate link post, you cannot expect a visitor to purchase the book until he is completely convinced that the content of the book is worth the money spent. For learning this, your writing should impress his thoughts to an extent, which can be possible only if he stays long enough to read through your reviews and criticisms of the book. The other type of conversions can be expected with a Facebook Fan page “like” or a Twitter “follow” which improves your networking and brings more visibility to your blog.
3. Content Consumption – You need to ensure that your content of the post is presented in such a way that the visitor will ultimately end up subscribing to your post and thus result in repeated visits to read more. The more number of times he visits your site, better the chances of him promoting your blog to his known “circles“.
4. Improve your Blog Rankings – It is a a proven fact that Search Engine Rankings depend on the Bounce Rate of a website. SearchEngineLand has an article Do Search Engines Use Bounce Rate as a Ranking Factor which explains why Bounce Rate is a critical factor in improving your rankings. Search Engines like Google will always want to have a good quality website with good & relevant content on the top of their SERP and if your website has a higher Bounce Rate, that may result in less rankings.
5. Increased Comments & Engagements – You need to engage your readers with your writing and make them come back for more. If you are able to engage them to an extent that they feel worthwhile to leave a comment of their thoughts of your topic, you can be rest assured that they will be coming back as repeat visitors and subscribe to your feeds as well. More the number of subscribers you get, more are your chances to get better rankings and get recognized in the blogging world.
Now that we have realized the reasons why we need to concentrate on the Bounce Rate and lower it as much as possible, my next post will list ways to lower the “Google Analytics” reported number of your Bounces. Hope you agree with my reasons, do share your thoughts about the same. Can you even add more reasons to the above list? Your thoughts are welcome.