The future of social media is constantly evolving and modern consumers have increasingly sought after digital media first, both at home and everywhere they go. Beyond networking, customers are engaged with services and products on digital space—and yes, it is by choice. Whether you own a dealership business for all in printers or a local pastry shop, social media is a “must have” for your marketing mix.
Loyal customers are priceless
A lot of marketing efforts these days are being spent on branching out to seek new customers. Although it is fantastic and necessary, loyal customers are still your best advertisers and your cheapest path to connecting with new customers. Loyal clients are more likely to engage with you and your online community. They will also connect you with their social networks on Twitter, LinkedIn, Facebook and other social media sites.
These raving fans share your enthusiasm when they re-tweet your posts, share your e-newsletter, or “like” your Facebook page. Happy and satisfied customers share kudos on review websites and share word of mouth referrals to their friends, families, and colleagues.
Social participating boosts marketing efforts
Small businesses may have an advantage over huge companies because of their ability to engage with each user on their social media networks. They can participate in conversations initiated by customers either in their Facebook posts, tweets, or online forums. Personally respond to your customers’ comments, compliments, questions, and complaints. Don’t forget to install share buttons on your website or blog. This will make it easier for your customers to share your content. Avoid automated responses; customers would want to know that a real person is talking to them online.
Customer opinions matter most
According to a Nielson survey, 78% of consumers said that they believe recommendations made by other customers, and only 14% trust advertising. Social networking sites have give consumers a unique platform where they can freely express their thoughts and an unprecedented market clout. Make sure you are aware of the things that customers are saying about your brand. If they have complaints about your business, solve and correct this right away before this grumble turns into a frustrated scream online. For instance, if customers are complaining about printers that they got from your store, offer exchange them for other models. Respond to them quickly and never wait until they post bad reviews on their social media profiles.
It’s all about trial and error
Social media requires a lot of trial and error. For business owners to be more successful, they should measure the results of their campaigns and focus on strategies that work. Aside from assessing your email marketing campaigns, keep track of your Twitter followers and Facebook fans, online campaigns that produced the most buzz, and content that generated shares, re-tweets, and comments.