My previous posts explained What is Bounce Rate and What are the 5 Reasons why Bounce Rate Matters. Now that we are clear of our objective to “lower bounce rates”, let us concentrate on factors that can affect those figures and how to reduce them in an efficient manner.
How to Lower Bounce Rate?
1. Page Load Time – Ensure that all your pages load in less than 6 seconds. If it is taking more time, optimize your code, reduce number of images and remove any unwanted clutter. With the high speed internet revolution, no one is patient enough to wait for more than 5-8seconds for a website to load. You can also consider to have limited plugins downloaded on your site as they occupy a lot of memory to get initialized.