10 Ways to Improve Bounce Rate

My previous posts explained What is Bounce Rate and What are the 5 Reasons why Bounce Rate Matters. Now that we are clear of our objective to “lower bounce rates”, let us concentrate on factors that can affect those figures and how to reduce them in an efficient manner.

How to Lower Bounce Rate?

1. Page Load Time – Ensure that all your pages load in less than 6 seconds. If it is taking more time, optimize your code, reduce number of images and remove any unwanted clutter. With the high speed internet revolution, no one is patient enough to wait for more than 5-8seconds for a website to load. You can also consider to have limited plugins downloaded on your site as they occupy a lot of memory to get initialized.

To Be a Great Blogger, You Need a Great Flaw

Guest Post by Emily Suess of Suess’s Pieces.

If you’ve ever taken a course in fiction, you’ve probably heard the maxim “character is plot, plot is character.” It’s a rather succinct way of saying that when you create a well-developed character with a conflicting personal flaw, the flaw will sort of automagically* drive your story’s plot. But flaws do more than help authors create a nice story line.

For example, take Sherlock Holmes. He really is brilliant when it comes to the art of deduction. But without his drug addiction, he’s almost too smart and too brilliant to be very likable. His druggie behavior gives him depth and keeps most us from hating his guts. We think to ourselves, Holmes is imperfect like me. I’m imperfect like Holmes. Therefore, I love Holmes.

This is how it happens. The characters make us fall in love with the books. But the flaws are what make us fall in love with the characters.

5 Reasons to Lower your Bounce Rate

In my previous post I explained What is Bounce Rate and I wanted to immediately start writing about how to improve your numbers in the Analytics Page. But somehow I started to wonder whether bloggers really need to worry about this at all. As Emily rightly mentioned in her comment to my previous post, blogging sites tend to have a higher bounce rate than a regular or ecommerce site. The reason for this might be because of the nature of your blog, the various affiliate marketing tactics and tools used, the methods bloggers use to promote their site, etc. Sometimes readers are only concerned about a particular post on your site and “bounce away” immediately after reading the same. So why should one bother?

What is “Bounce Rate”

Every blogger’s online statistics tool is Google Analytics, which gives a complete report of how your website is performing and who are your visitors and which part of the world has more audience to your site. It provides graphical as well as arithmetic figures to illustrate in an easy to understand manner. The Dashboard has a Visits graphs, a Site Usage section, Traffic-Content-Visitor overview which are all very well presented for even a start-up blogger to make sense and work towards improving those numbers.

However, there is one topic which was not so straight-forward for me when I first created by Analytics account, and that is ‘Bounce Rate for your Visitors’. From my not so good background on website programming, all I could think of was maybe it means when your visitors are not able to access your website and the only reason for that could be that my hosting service was down for whatever reason. I didnt pay much attention at the time as to whether it needed any attention from my end as a blogger.

Guest Post for Suess’s Pieces

My first guest post on Leora’s blog was about “SEO for BING”, which actually helped me get another invite from one of Leora’s readers (Emily Suess) to write a guest post for her blog as well. Immediately I visited Emily’s site to see what she writes about and was very much impressed by the neat layout of her blog-site with pleasing colors and good usage of ad space. The one thing that worried me was the fact that Emily is herself a “freelance writer” and how can one possibly impress another writer with his writing!!!!
However, I couldnt give up on this wonderful opportunity to make my first (hopefully a lasting) impression on an established writer’s website, and I started putting my thoughts together and came up with a checklist for bloggers to use before hitting that “publish” button. Continue reading to read my guest article.

11 Things you dont know about Google+

From the time Google announced the release of G+, bloggers have gone haywire in writing their reviews about this new tool which also allows you to network socially among your family and friends. Few days back, it seems like Google has opened up its floodgates even more to accept more people into the “Circles” of G+. Once you get an invite to join and configure your profile on Google+, then what? How to optimize the tool to promote your business or maybe your website?
A new cheat sheet for Google+ is making its way around the web courtesy of Simon Laustsen. This handy guide uncovers some of the mechanics and shortcuts to help you successfully use Google+. I thought this would be great to share on my blog, so here goes:

More ways to Generate Traffic

My recent posts have been more about traffic generation and SEO. I had a pillar post for “10 Ways to Increase Traffic” and also wrote about “Guest Blogging” providing links to my first guest blog published on Leora Wenger’s personal website. All said and done, is this all a blogger can do to improve the visibility of his website to the outer world, or maybe we have neglected other means of achieving this. I thought I need to review this and found that several established bloggers have opined their thoughts in their blogs about the same. Here is a jist of what I found useful and easy to incorporate.

Leave Comments on Other Blogs – Make this a habit and spend almost an hour on a daily basis to read your fellow bloggers’ articles and comment on the same. You can of course include your website link to your profile and can expect atleast a handful of visitors from the site to spill over to yours in no time. You can use Comment Kahuna to find relevant blogs and to make your commenting task more easy.

My First Guest Post

I concluded my previous post saying that I will continue writing about the various ways to increase traffic on your website. But the topic of a Guest Post, whether to write guest posts and whether to invite bloggers to write guest articles in your website is a highly debated and controversial subject, which I think this whole post can be dedicated to. I have been following many established bloggers and each of them have different views on this topic for well known reasons. Some of them say that if you invite guest posts to your website, then you may lose the identity of your post and the readers may not always connect to your line of thought. Others say, writing guest posts will always help you increase the number of readers to your website, thus enhancing the website traffic and providing a lot of inbound links to your site. Each of this view has it’s own pros and cons, so as a start-up blogger, what is the route to take? Should one concentrate on maintaining the blog identity or diversify the line of thinking thus attracting readers from various niche areas? We can argue on this for ever and arrive at no conclusion due to the established facts in both school of thoughts. Continue reading to find my guest article link on SEO For BING.

10 Ways to Increase your Website Traffic

In one my other Pillar Posts, I had explained the 5 Best SEO Tactics that any blogger would have to incorporate in his website to make it optimized for the search engines. Now, I would like to take this a step further by putting forth my 10 best ideas to increase traffic on your website. The most common question any blogger would have is ‘How to get more and more people visit my blog?’ or ‘How to make my blog universally accepted?’. You may be writing post after post, but still not able to cross that 50 or 100 visitors per day mark, how to make this shoot up the horizon and cross maybe a 1000 unique visitors per day? Wouldn’t that be something to relish upon? This would be every blogger’s ultimate aim and motive to write creatively and attract every other blogger to come and subscribe to your feeds.

Bloggers Vision

In my previous post (click here), I had briefed about the various health hazards that a blogger maybe succumbed to in his/her path to a successful website. I was reading related articles over the net, and I found this video very interesting and closely associated to my previous blog. Thought I should share with my readers.

20-20-20 – Have you heard of this rule? For those of us, who spend most of their day in front of their laptops, blogging away as if there is no tomorrow, it is very important to understand and follow this rule. In simple terms, it says for every 20minutes, we need to take a 20 second break by focusing our vision on an object that is 20feet away. Simple, yet so effective.